In 2005, we received formal approval from the Ministry of Interior to act as the unified entity managing pilgrim reception and farewell services across Saudi Arabia. This milestone solidified our partnership with the Ministry of Hajj and Umrah, laying the groundwork for what would become a two-decade journey of serving the Guests of Allah with dedication and care. We learned early that excellence thrives through collaboration, a principle that continues to define how we work today.

We launched visa operations under Etimad with the opening of our first Visa Application Centers in Jeddah, Khobar, and Riyadh for the UK Mission, enabling G2C services across the Kingdom and beyond. This marked the start of our global expansion, with Etimad extending to Schengen, Australia, and Canada by 2009, and internationally to Bahrain and Tunisia by 2010. In 2007, we established Solex Plus, our technology arm focused on CX and BPO solutions. Through Solex, we have delivered over 12 million transactions, built a 70% female workforce, and partnered with leading organizations such as Roshn, Sadara, SABIC, Huawei, and Saudi Electricity Company.

In 2012, we partnered with VFS Global to build our joint venture VFS Tasheel, through which we expanded inbound visa operations starting from Egypt, growing rapidly to 36 countries. Etimad became a hallmark of Saudi efficiency and innovation, managing 90+ visa centers for 25 diplomatic missions and processing over 1.7 million inbound visas, connecting people, cultures, and governments with integrity and excellence.

Between 2017 and 2018, we strategically invested in travel F&B and retail, partnering with global operators to enhance passenger experiences across Saudi airports through Ahlan Modern Travelers Services and SSP Arabia, introducing premium retail and dining concepts. During the same period, we established Modern Baggage Company in Dubai and Dammam, a joint venture with Excess Baggage Global, providing comprehensive baggage services across international airports.

In 2020, Tasheel Holding Group invested in Arena Events Group, a global leader in turnkey event infrastructure, positioning THG at the forefront of the Kingdom’s rapidly growing events and entertainment sector under Vision 2030. With 18 depots across 8 countries, Arena delivers world-class temporary structures and full event solutions, strengthening THG’s ability to support large-scale events in Saudi Arabia and beyond.

In the same year, THG also invested in Saee, a logistics solutions provider for e-commerce, marking the Group’s entry into the logistics sector and paving the way for future expansion.

2022 was a pivotal year for the group, as we, alongside IHC Global, successfully transitioned Arena Events Group to full private ownership, reflecting our confidence in its growing role within the Middle East’s events sector.

The same year we were awarded the Ask Me and Crowd Management projects at King Abdul Aziz International Airport, where over 300 trained team members supported smooth passenger flow and safety. In addition, we strengthened our logistics footprint by establishing Mustadam Kanoo Logistics with Kanoo Logistics and acquiring Naseem Cold Logistics, expanding our capabilities in temperature-controlled transport and warehousing.

In 2024, we continued innovating at the intersection of technology and everyday life. CarWishha, our automated car wash venture, opened in Jeddah offering touchless car cleaning in just 180 seconds. With this we expanded our footprint to four industry-leading branches, strengthening the Group’s nationwide reach. We also launched Modern Baggage Company at King Abdulaziz International Airport Terminal 1, introducing advanced luggage services to enhance passenger convenience.  In the same year, we acquired a state-of-the-art movable kitchen rental unit under the brand K-Rental to meet the growing demand for premium solutions at giga events.